Free Email Marketing Training Courses That Help You Boost Your eCommerce Business
In the 21st century, e-commerce businesses are all the rage, but success in the area can be difficult to achieve. Despite that, in today’s ad targeting campaigns, the tech and drip email solutions offer significant opportunities for sellers online everywhere.
Whether you’re focusing on physical or digital products, you can create a core group of customers who are highly targeted for your brand. It takes skill, but once you’ve shown your targeted audience that you’re credible and that you can be trusted, you will begin to draw people in who are eager to listen to what you’re promoting and who are anxious to tell their friends.
Offering a free email marketing online course is one very effective way to capture your target audience. Not only can you build authority, but people universally enjoy knowing they can get some excellent and informative information without having to pay for it. They are appreciative of this kind of gift and, as a result, you’ll likely to draw many of them in as customers.
This handy guide will help you to lay out everything appropriately and more efficiently. You’ll see that the entire process can be automated which saves you time and gives you more of an opportunity to work on your future automated sales funnels.
Follow these main components – You’ll setup and run a Facebook ad as an effective way to promote your free email course for eCommerce businesses and to drive traffic to your landing page. As potential customers come to your page, you’ll have an opt-in on your landing page that will collect emails where you will send your free course. While you’re sending your free course emails, you’ll also mix in upsell emails that focus on your product or service. The process is simple if you follow the right steps.
Here are the step-by-step instructions to get the process going.
1. Make Sure the Product You’re Offering is High Quality
The product that you’re offering must be good quality, and something you’re sure would draw in potential customers. Put a lot of thought into this product. What would resonate best with potential customers?
For example, let’s say you’re marketing to people who want to learn about eCommerce. What could you present that would resonate? A funny quote or photo that perfectly illustrates the crazy life of someone who is selling his products with Shopify, while tying it into your brand, is an excellent way to resonate with busy moms.
Choose an e-commerce platform such as eCom Success Academy reviewed, Zazzle Maker or Inbox Blueprint that is on-demand and that is perfect for introducing audience-driven physical products. You won’t have to invest money and the customer service, inventory, and fulfillment are taken care of by Zazzle Maker.
2. Develop Your Course
Although you’re free to cover any topic you want with your online course, it should never be a case of willy-nilly. You should always research your target audience to see what they want to learn about. For example, a course that teaches customers how to walk their dogs would probably not generate interest. It doesn’t solve a problem, specifically because walking a dog is not an issue for most people. The key to a successful email marketing course for eCommerce if for you to address a problem for your audience.
So, returning to the busy mom example, here are two examples:
How a Busy Mom Can Juggle It All
You could offer five daily tips on how to set expectations and prioritize to get everything done while at the same time grasping some time for yourself. While doing this, you gently slip in products and services that help with organization and mindfulness. Never oversell. Always gently incorporate with the free information you’re offering.
How a Busy Mom Can Get Her Body Back
Offer a course that teaches busy moms, particularly moms with newborns, how to shed pounds after the baby is born. While doing this, include upsells of your services and products that contribute to fitness routines and a healthy body image all that can be done with baby in mind.
No matter your niche, there is an e-course that you can provide that solves a person’s problem, and that makes life easier. You can’t be seen as an authority figure if you don’t offer something of value or if you offer something that doesn’t motivate people or take you seriously.
3. Create Your Email Autoresponder Set of Emails
Automated email series are some of the most effective ways to promote. It can be a time-consuming process, but it saves you time in the long run. The first thing you’ll need is an introductory email. This email should thank your potential customers for signing up and then giving them an overview of what they can expect from the course.
After the introductory emails, you’ll want to present emails, spread out over three days each or more that presents the course material. After the course is over, include an email thanking your potential customers and also asking them to share the free course with people they know who would find it beneficial.
When the email series is near the end, start to include teasers on the upsells. Again, it’s important for you not to be pushy, because when potential customers feel like they’re getting a “hard sell,” they will turn you off. Also, it’s important for you not to include upsells in the first three emails.
When you setup your automation, the first email should confirm you potential clients subscription, and it should be sent out immediately after your prospect signs up, but after that, you’ll need to set up the remaining emails over time, depending on how close together you want them. As a rule, each email should be no earlier than three days apart.
There are tools that can take care of this easily for you once you get them set up. Tools such as MailChimp and Drip can help with automation, while a tool such as Zapier can help with optimizing the integrations between list management, ad, and autoresponder platforms.
4. Solidify Your Lead Capture Tools
You’ll need a landing page for your traffic before you set up your course. Advertising your course with leap capture ads on Twitter and Facebook, for examples, let potential customers opt-in without the need to leave their social media news feeds. However, it’s also good for you to have a landing page for organic social promotions and in-house banners as well.
Also, when you send traffic to a landing page, you may find that it’s more effective for you than lead capture ads. This is because when a potential customer is on your website, you can incorporate tracking pixels to retarget your potential customers elsewhere.
There’s help for landing page builders, as well. Leadpages, Inbox Blueprint 2017 review and PageWiz, for example, can help. However, a platform such as GetResponse will allow you to not only build your email series, but the platform also includes a landing page builder.
5. Set Up Your Ad
The way you set up your Facebook ad is important. Using a photo with your ad is extremely important, and the photos should include people for the best results. Using photos with people not only capture an audience’s attention but they help to prevent ad blindness. Be sure to include a brief text of the course on the photo. Tools such as Pablo and Canva are user-friendly and useful for people with no design experience.
Once your ad is crafted, you’ll need to set your budget and customize your audience. After your campaign starts, you’ll monitor your ad and adjust the variables as needed.
As far as your audience, it’s best to focus on people who are not already following your Facebook page. However, capturing existing individuals who are already fans is a good idea too. Be sure always to test your ads to make sure you’re using your budget most effectively.
6. Optimize and Monitor Your Ads
When you run your ads, don’t stop running them after one month. You’ll want to continue to promote your email marketing course for eCommerce and to try to capture leads.
Eventually, you advertising campaigns will drain their audience Therefore, you’ll need to keep refreshing your targets. Be sure also to set up follow-up emails to graduates of the course and also to people who haven’t bought products from you.
Every niche is different. Therefore you’ll need to test what works and what doesn’t. Invest in split-testing tools such as VWO and Optimizely. They can test the elements of your funnel, your landing page copy, your ad copy, your colors, your images, etc. Testing one at a time is important for most effectiveness.
Ideally, you want to obtain a good deal of sales, but your free course can also help you learn about your potential customers. Is a potential customer interested in the beginning but not interested as the course goes on? Perhaps such a potential customer is not your target. Are you finding a lot of people are falling off? This could mean that you’ll need to make adjustments to not only your free-course but also your targeting method.
Do a lot of experimentation with the emails in your series, being sure to include videos and worksheets and reviews of other courses. Add and remove content based on your experimentation and results.
Get your funnel set up, and the automation will take care of itself with occasional adjustments by you. This is known as passive income. Use the time saved to create new courses for new niches.
Follow the steps for more products and niches. Do it effectively, and you can eventually have your own e-commerce empire. Keep a list of all your leads which is very important, and be sure to stay in touch with your leads not only during the free course but after with incentives and new products.